2024 Draft
Seattle Seahawks
The draft is a chance to rebuild, refresh and redefine what our team will become. For the 2024 Draft, I created a bold aesthetic to reflect the team's ambitions. As a whole, the campaign styling celebrates both the anticipation of new talent joining the roster and the strong foundation of the Seahawks brand.
I retained the technical elements from our previous draft, including small monospaced type, Photoshop-inspired bounding boxes, and grid elements. However, I updated the color palette to make our brand the focal point of the graphics package.
The NFL provided key phrases like "Greatness is on the Clock," which I incorporated into our campaign, featuring them prominently on banners at the Draft Party held at the Queen Anne Beerhall.