2024 Season Graphics
Seattle Seahawks
The 2024 season marks a pivotal moment for the Seattle Seahawks, as we embark on a bold new chapter under the leadership of head coach Mike Macdonald. His vision of creating "a style nobody wants to play" serves as the cornerstone of this year’s design approach, reflecting a team identity that is intimidating, tough, and unapologetically Seattle. This design refresh seeks to balance innovation with tradition, offering a fresh yet familiar aesthetic that resonates across all platforms.
The styling for the 2024 season channels the grit and tenacity that Coach Macdonald brings to the field. It encapsulates a sense of fearlessness and determination while maintaining an organized and cohesive brand presence. This duality mirrors the team’s on-field identity: disciplined yet dominant, methodical yet menacing.
Photography plays a critical role in setting the tone for the season. For 2024, the photo editing style has been revamped to convey a darker, more serious mood, aligning with the intimidating persona Coach Macdonald aims to instill. The imagery is bold and impactful, with high contrast and desaturated tones that emphasize strength and focus. To balance this intensity, pops of the Seahawks’ signature bright green are strategically incorporated, adding energy and excitement while maintaining brand consistency.