Monarch Restorative Medicine
Lisa Clay’s approach to medicine focuses on healing by addressing root causes rather than just treating symptoms. I designed her brand to reflect this philosophy. My mission was to create a brand that resonates with those seeking relief from chronic pain, exhaustion, stress, and illnesses.
At the start of the branding process, I developed moodboards to explore visual directions. This moodboard focused on non-traditional medicine, shifting away from pharmaceuticals and toward a natural healing approach. While still data-driven, this direction emphasized the importance of mindfulness. The calming greens and subtle sparkles resonated with Lisa, inspiring the brand's development.